Social networking platforms have been such a exploding industry which has led many people to try and discover "the next new thing". The reason why finding a new platform is so difficult is because creating a new social media tool requires two things: a large active user base, and also a social media platform that fulfills a need that is not being met.
If I were to create my own social networking platform I would design one that caters to undergraduate students who want to network with professionals in certain industries. This is beneficial to both parties because it allows students to discover what industry they would like to work in coming out of college. It also helps companies and recruiters discover promising students through networking, which might serve as better candidates as the original recruiting process of just looking at a resume.
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